Incentive trip to Madrid

Incentive trip to Madrid

Experience gastronomy, art and culture and excursions to either Toledo or Segovia on this corporate trip

Spain's largest city boasts excellent restaurants, a charming historic city center and some of the world's best museums. Furthermore, Madrid is arguably the city in Spain with most energy and joy. Just outside the city itself, you will find excellent wineries and within a short distance you have marvelous cities like Toledo, Segovia and Ávila. Put simply, Madrid is one of Europe's most exciting capitals.

On our incentive trip to Madrid you will stay at a fantastic boutique hotel close to the Retiro Park (Parque El Retiro), experience several of Madrid's very best sights, enjoy some excellent restaurants on a private tapas tour and visit a winery and historic Toledo south of Madrid.


Example of a corporate trip to Madrid & surroundings


  • Tour the most important sights of Madrid
  • Experience the city centre on a bike tour
  • Visit world class museums like Prado, Reina Sofía or Thyssen-Bornemisza
  • Stay at a fantastic boutique hotel in the city centre of Madrid
  • Visit some of the wineries in Ribera del Duero north of Madrid
  • Enjoy local tapas in the area around the San Miguel Market together with a local guide

Summary of the itinerary



Day 1
Arrival to Madrid and Bike tour in the center of Madrid and a Tapas Tour in the city centre
Day 2
Discover Madrid and local gastronomy
Day 3
Excursion to Toledo and a nearby winery: Gala dinner in one of Madrid's best restaurants
Day 4
Relaxation - shopping and a visit to Real Madrid's stadium or the Prado Museum

Detailed itinerary

Day 1

Arrival to Madrid - walking tour and dinner at a tapas restaurant

Upon arrival to Madrid's airport, you will be picked up by a comfortable minivan or coach (depending on the size of your corporate group) and taken straight to a fantastic boutique hotel right in the very center of Madrid. Check in and experience the charming area by the hotel and the Retiro Park, or enjoy a drink on the roof top terrace that offers nice views.

In the late afternoon or early evening, your group will be picked up at the hotel for a combined Tapas and Wine Tour: Visit two of Madrid's best tapas restaurants and a wine bar where you will enjoy Basque tapas and excellent wine from Ribera del Duero and Rioja.

Day 2

Explore Madrid - enjoy the museums, shops and sights of the city

In the morning, experience a number of Madrid's most important sights in Madrid's historic center. See the Plaza Mayor, the Sant Miguel Market, the Salamanca Quarter and the wonderful Retiro Park.

You will enjoy en exceptional lunch at the oldest restaurant in the World: El Botín was founded in the year 1725 - and the restaurant continues to serve some of the best traditional cuisine in Madrid.

In the afternoon, we will organize a visit to one of the city's museums. In 'Madrid's Golden Triangle' you will find three of the worlds best museums: El Prado, Thyssen-Bornemisza and Reina Sofia. Choose whether you prefer Picasso, Tizian or Velázquez and we will book the tickets.

Day 3

Excursion to Toledo and a local winery. In the evening: gala dinner

In the morning pick-up at the hotel and transportation to a nice winery south of Madrid. The wine region D.O. Vinos de Madrid has experienced profound changes over the last decades, and many wineries have changed their strategy in order to focus on the production of high quality wine. Today, the wine region is among the best in Spain. After the cellar visit, you will taste three excellent red wines produced at the winery.

Lunch is served at one of our favorite restaurants in the area, that offer excellent views of Toledo.

You enter Toledo - City of Three Cultures. Toledo is a beautiful historic city, famous for its well-preserved medieval streets, one of the biggest cathedrals in Spain and paintings by the artest El Greco.

In the evening, we have organized a farewell dinner for the group at one of Madrid's very best restaurants

Day 4

Relaxation - shopping and a visit to Real Madrid's stadium

On the last day of the business trip to Madrid there will be time for the last shopping, a museum (Reina Sofia, Thyssen-Bornemisza or San Fernando) or Real Madrid's stadium.

Real Madrid's Santiago Bernabéu stadium is among the biggest in the world and the Museum offers interactive videos of the most important prizes won by the club.

Another option is another of Madrid's three world-class museums: El Prado with works by for example El Greco, Goya, Titian and Rubens. The Reina Sofía Museum known for its modern art, especially Pablo Picasso's unique Guernica painting and the Thyssen-Bornemisza with Spanish and Italian renaissance painting.

Late afternoon, we have arranged a private transfer that will take you to the Barajas Airport.

Details & prices of the Incentive trip to Madrid

Madrid (Central Spain)
Duration of the tour
The itinerary is fully customizable. The sample itinerary above has a duration of 4 days, but we can organize a trip that takes from 2 days to a full week.
The tour is arranged for private corporate groups of 8 to 100 people.
Prices for the Incentive Trip to Madrid
Prices start at
725 €
per person

Included in the price
  • 3 x nights accommodation in a modern and central 4* hotel with breakfast (prices are based on shared double rooms - for single rooms there would be a supplement of approximately 150 €/person)
  • 2 x dinners that include quality wine, water and coffee
  • 2 x lunches that include wine, water and coffee
  • Private transfers from/to the airport
  • All local taxes and VAT
  • Excursion to Toledo and a winery
  • Guided visit to either the Prado Museum, Reina Sofia or Thyssen-Bornemisza
We can also include
  • Flight tickets
  • Other/more excursions or activities: Few cities in Europe boast the variety that Madrid offers the visitor: Segovia, Toledo, Escorial.
  • Ribera del Duero is one of Europe's best wine regions. The area is located around 2 hour's drive north of Madrid. Visit the wineries Aalto and/or Perez Pascuas in Ribera del Duero and taste some of Spain's very vest wines.
  • Dinners or lunch at Michelin restaurants

References - some of the companies we have worked with

Firmaer vi har arrangeret firmarejser for

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